We are a Premier Financial Services Corporation with a bold mission to uplift lives and build better generations through meaningful financial solutions. With a strong global presence, we specialize in Retail Financial Services, helping individuals and families shape secure, empowered futures.

Our legacy PruAction Team International, an award-winning, internationally recognized force in the world of Retail Financial Services. With over 50 years of combined experience in:

• Selling
• Recruiting
• Training
• Business-building strategies

Established in 1994 by visionary leaders Ms. Lim Bee Len and Mr. Aden Lee. Our founder, Mr. Aden Lee, has been a trailblazer in the financial services industry with over three decades of experience, he has built a distinguished career as a Consultant of Financial Services in Malaysia, Indonesia, Hong Kong, Philippines and China.

Renowned as a highly sought-after international platform and motivational speaker, Mr. Aden is known for his specialized in establishing business systems and training programs that empower individuals and teams. Under his visionary leadership, our organization has grown from its strong roots in Malaysia to establish a significant presence across Asia.

At our core, we believe in breaking norms and building legacies. That’s why we’re on the lookout for next-gen disruptors, go-getters and innovators  people who are ready to challenge the status quo and redefine what success looks like in the financial world.

We work, grow, and win as a team. Like carabiners in a climbing chain, we believe in:

• Strength
• Teamwork
• Interdependence
• Ruggedness
• Reliability
   

Our signature E-STARS™ System fosters collaborative achievement, pushing boundaries through continuous learning, purpose-driven leadership and personal excellence.

Because here, “In a strong team, everyone rows!”

We don’t just work…, We dream big and act boldly.
We're committed to:
 

• Cultivating visionaries in the financial industry
• We Recruit, Develop, and Retain the best people in our organization by empowering each team member to grow, lead and make an impact
   

“It is pride that makes us do things well,

but it is love that makes us do things with passion”

Let's  Join us and Build  the future together.
Here, we don’t just create careers.

Above all, we stand by our Credo:

“We Bring Better Life to Every Family”