Berjaya Paris Baguette Sdn. Bhd. is the Malaysian arm of Paris Baguette, an international bakery and café brand founded in 1988.

Born from a love of bread and a passion for quality, Paris Baguette has grown from a single store in South Korea into a global bakery franchise serving millions of customers across Asia, Europe, and North America.

Our goal is simple — to share the joy of fresh, honest, and high-quality baked goods that make the world a happier place.

The Spirit of Sangmidang

Our story traces back to 1945, in a small bakery in South Korea named Sangmidang.

The “Spirit of Sangmidang” — never leaving a single piece of bread unchecked — continues to define our values today, more than 75 years later.

Every loaf, pastry, and cake we create reflects this uncompromising attention to quality and craftsmanship.

Our Philosophy: Born from a Love of Bread

In 1988, Paris Baguette opened its first bakery in South Korea, introducing a French-inspired bakery culture that blended the elegance of Paris with the warmth of Asian hospitality.

Our mission was never just to bake bread — it was to create joyful experiences and meaningful memories.

We built a new “bakery culture” where everyone could enjoy fresh, artisanal bread and pastries anytime, anywhere.

Vision & Mission

My Friend, My Love, My Paris Baguette

As part of our vision, we strive to:

• Provide customers with a unique, trend-setting bakery and café experience.
• Deliver happiness through exceptional quality and creativity.
• Blend French artistry with global innovation, staying true to our heritage while embracing modern tastes.

At our core, we are a French-inspired bakery that evolves with global influences, continuously innovating to surprise and delight our customers.

Innovation & Quality

Our passion for quality goes hand in hand with our drive for innovation.

Over the years, Paris Baguette has invested continuously in:

• Product development to introduce new flavors and healthy options.
• Operational and technology innovations for freshness and consistency.
• Brand-building and logistics excellence to support our growing international network.

Our promise: fresh, clean, and wholesome products crafted with integrity — every single day.

Join Our Journey

At Berjaya Paris Baguette Sdn. Bhd., we are always looking for passionate and talented individuals who share our vision of spreading happiness through great food.

Join us and grow your career with a world-renowned bakery brand built on craftsmanship, creativity, and care.