DRYHP Holdings Sdn. Bhd. is a Malaysian food and beverage (F&B) management company that specializes in operating and growing multiple restaurant and beverage brands nationwide.

Headquartered in Malaysia, the company is committed to delivering high-quality dining and lifestyle experiences through strong brand management, innovative concepts, and consistent operational excellence.

Our Core Focus

DRYHP Holdings currently manages and expands the Beutea brand — a modern tea beverage concept known for blending traditional Chinese brewing techniques with contemporary flavors.

With a passion for quality and craftsmanship, Beutea has built a loyal following among tea lovers seeking authentic yet modern experiences.

As part of its long-term growth strategy, DRYHP Holdings aims to:

• Gradually increase the number of Beutea outlets across Malaysia
• Introduce new and innovative F&B concepts in the near future
• Strengthen its brand presence through creative marketing and customer engagement

Our Vision

To become one of Malaysia’s leading multi-brand F&B management companies, recognized for creating unique dining and beverage experiences that connect people and cultures.

Our Mission

To build and operate sustainable F&B brands that combine quality, innovation, and customer satisfaction, while fostering a culture of teamwork and continuous improvement.

What We Do

• F&B Brand Management – Strategic development and operation of high-potential food and beverage brands.
• Outlet Expansion & Operations – End-to-end management of store setup, daily operations, and performance optimization.
• Customer Experience Design – Enhancing customer satisfaction through product innovation and brand storytelling.
• Sustainable Business Growth – Focused on scalability and consistent profitability across all F&B ventures.

Commitment to Quality

At DRYHP Holdings, we believe that every great brand starts with a great experience. From ingredient selection to customer interaction, we uphold high operational standards to ensure every outlet reflects our commitment to excellence, creativity, and care.