Celebrating curves since 1997

Founded by Helen Read, MS. READ empowers UK12-UK24 women, offering clothing that accentuates curves with style, comfort and confidence. Recognising a gap in the market, Helen set out to redefine plus-size fashion in Malaysia, creating a brand that celebrates individuality. Our curated ready-to-wear collection blends trendiness, easiness and unbeatable value for money. 

From its humble beginnings with one physical store in 1997, MS. READ has grown to 15 locations in Malaysia and Singapore, with a robust e-commerce platform, prioritising optimised customer experiences ensuring unparalleled service. Looking ahead, under the leadership of Kristy Yong, MS. READ envisions global expansion, leveraging technology for research, development and supply chain processes. Committed to exceeding standards, we adapt to the evolving needs of a diverse plus-size customer base.

MS. READ is more than a brand; it’s a movement that encourages women to embrace their unique beauty confidently.