Founded in 2008, JYY Group initially launched Jin Ye Ye, a brand centered around Chinese New Year gifts and hampers, symbolizing prosperity, unity, and cultural heritage. In 2018, the Group expanded with JYNNS, a health and wellness brand inspired by Malaysia's abundant natural resources, offering premium products like bird's nest and stingless bee honey. In 2022, JYY Group acquired Lo Hong Ka, a prestigious heritage brand renowned for bird's nest products, alongside its manufacturing arm, Green Apple, further bolstering production capabilities and ensuring stringent quality control across all product lines.

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At JYY Group, we believe that gifting is more than just a tradition - it is an expression of care, appreciation, and connection. Our mission is to enrich lives through meaningful gifts and wellness products, creating moments that strengthen relationships, promote well-being, and celebrate culture, not only festive seasons, but 365 days a year.We are dedicated to preserving heritage while embracing innovation, ensuring that each product we offer, from thoughtfully curated gifts to health and wellness solutions, carrying the essence of quality, sincerity, and tradition.

Our vision is to become a globally recognized leader in premium gifting and wellness, where timeless traditions meet modern innovations to bring joy, health, and prosperity to every household, every day.